Announcing Our Creative API Integration & Partnership with TikTok

Posted by Steph Garofoli on Jun 22, 2020 3:15:00 PM
Steph Garofoli

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Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with TikTok allows marketers to create, publish, and analyze video creative with VidMob’s Agile Creative StudioTM. This integration is TikTok’s first API partnership with a Creative Partner and demonstrates a continued focus on helping advertisers see an increased return on their advertising spend on the platform.

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TikTok’s meteoric growth, innovative content, and unique user base has been the tech story of 2020. After launching in 2016, TikTok has emerged as one of the fastest growing non-gaming apps over the last two years. Engagement is undeniably present, but for many brands and marketers, running advertising campaigns on a new app can be tricky. TikTok users value creativity and authenticity in the content shared on the app, and TikTok videos are short and auto-played with sound on—a notable difference from other social media platforms. To help marketers overcome these challenges, TikTok is partnering with VidMob.

Our all-in-one creative marketing platform helps marketers understand what is driving their creative performance and turn those insights into new creative campaigns. VidMob’s access to a network of creators are trained on the best practices and nuances of TikTok’s platform and can help unlock the platform’s unique audiences for brands interested in adding TikTok to their media mix. Additionally, as part of the API partnership, TikTok marketers will have the ability to leverage VidMob’s creative data and production tools to better understand the drivers of campaign performance and turn those insights into more optimized, more successful campaigns.

vidmob-tiktok-integration-creative-intelligence-dashboard VidMob's Creative Intelligence platform enables you to see how specific elements of your creative are driving key metrics. To see the tool in action, visit our site to request a demo.

Topics: advertising, announcement, tiktok