Roy Cohen leads VidMob business in Europe, Middle-East and Africa. Understanding what makes an ad work using advanced AI Tools, Cohen drove VidMob to becoming one of the leading creative technology platforms in the region and an essential analytics and planning tool to help drive business results. Cohen’s work spans the WPP group with a focus on account strategy and shifting to the creative side. After establishing and running his own agency, “Cohen Naaman,” with Eyal Naaman, the two sold the agency activity and Cohen shifted his focus to product marketing and direct response advertising, running a product marketing team for Wix.com. Before joining VidMob, Cohen, worked for Facebook in helping Direct Response advertisers to build strategies for both media and creative. VidMob was a natural next step for Roy, as the company focuses on deep learning of creative elements and how it supports business performance through mobile advertising.