There is an abundance of data that tells you where to place digital ads, how much to spend, and which KPI goals are being met. Data is readily available to analyze nearly every aspect of your digital campaigns-with one giant exception: creative. Understanding if the stories you tell make people care has, up until now, been guesswork. As Google executive Joshua Spanier remarked at Google Marketing Live, creative is responsible for 70% of an ad’s performance, which means marketers need better creative measurement tools. The stakes are too high to go on gut.
This is why we built Creative Intelligence , to measure the impact of what viewers see. Creative Intelligence uses AI technology to identify every creative detail in an ad and crosses the data set with campaign performance stats to tell you which visual elements move the needle and by how much. At a time when the average ad is viewed for less than 5 seconds, every creative decision matters.
And now that Creative Intelligence is connected to Google Display & Video 360 (DV360), in addition to Google Ads, you can dramatically improve the creative performance of your In-Stream, Bumper, and Discovery ads on YouTube.
Computer vision and advanced machine-learning systems tag your ads frame-by-frame to see which elements generate attention-powering effective in-flight optimizations. The Watch Dashboard allows you to see when audiences stop watching and which visual element may be causing them to lose interest.
Group similar ads by concept and analyze themes to see which ones resonate most with your target audience. You can compare ads with and without your celebrity spokesperson to see which one(s) work best for each campaign objective. You can compare ads with and without on-screen text to maximize the effectiveness of your call to action. You can compare product demo ads to testimonial ads to see which works better for each audience segment.
Learn your brand’s unique best practices by discovering the ad formats that are most effective for each creative concept. Nail down precisely which visuals or creative themes impact performance across ad type or objective (placements and audience coming soon).
With these actionable insights, VidMob Creators can turn around improved ads immediately. As your creative gets smarter, your campaign performance gets better.
To celebrate our new partnership with Google, we’re offering a one-month, free trial of Creative Intelligence. Click here to learn how you can boost the creative effectiveness of your YouTube ads.