This past Wednesday, Facebook hosted a game-changing networking event, Creative Together, that opened the doors for leaders in the creative and advertising space to learn more about Facebook’s Creative Platform Partner solutions. The result was an afternoon of rich discussion on how agencies can leverage Facebook’s creative tech partners, like VidMob, to help solve their most pressing creative challenges.
We were thrilled to have not one, but two Team VidMob representatives on stage at Wednesday’s event:
1. Creative Platform Partner Showcase
Our CEO, Alex Collmer, presented VidMob’s creative solution in this showcase. Alex highlighted the unique advantages of developing creative using VidMob’s streamlined collaborative workflow and our Agile Creative Suite to monitor performance, gain insights, and more effectively optimize creative.
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2. Bridging the Gap: The Rise of Creative Platforms Panel
Our SVP of Data Analytics, Joline McGoldrick, followed in an engaging panel discussion. Joline talked about how VidMob can transform an agency’s big idea using data-informed creative decisions to help ads connect and resonate with audiences, not just in-feed but across all formats.
THE NEW CREATIVE PLATFORM + AGENCY DYNAMIC
Overall, we were encouraged to discover how agencies, such as R/GA, who also spoke at the event, are using Creative FMPs like VidMob to help scale their big ideas on Facebook. As the media landscape continues to evolve, it’s becoming more and more apparent that the next big, successful agencies are poised to be those that adapt and evolve in tandem.
At VidMob we see agencies as irreplaceable. They will always be the idea experts. However, as social experts, we believe that VidMob can be irreplaceable in extending those big ideas at scale. Our expertise and deep understanding of Facebook’s best practices can help agencies develop engaging and compelling creative that will resonate with audiences across the entire Facebook ecosystem.
A FINAL NOTE…
Many thanks to Facebook for inviting us to be a part of this Creative Together! We are energized about the opportunity to collaborate with more agencies and develop amazing creative together.