Not Like the Rest: Building a Community of Success

Posted by Katie Fagan on Oct 12, 2015 2:50:00 PM

Close up view of the hands of a group of people giving a thumbs up gesture of approval an success with their hands raised against a blank green chalkboard with copyspace-1

At VidMob, we talk a lot about why we believe in our editors. We believe in them because we believe in the power of people, the power of human creativity, and the power of community. Our editors are not workhorses. They’re not another peg in the wheel. They are our visionaries. They are our Mob! And we want nothing more than for each and every one to succeed—just as much as we want our users to get amazing video each and every time they create a project with VidMob.

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That’s why we created our platform. Because, in a world where algorithms and cheap labor tend to win out over quality art and skill, it’s time that someone finally said, “enough, already.” It’s time that finding great work became just as easy for video editors as it is for people to shoot those raw video clips on their phones or GoPros in the first place. It’s time that we create, share, edit, and experience video in a way that benefits all parties involved.

So, here are just some of the ways that we built VidMob to stand out amongst all those “others” out there:

Community: We hope to be more than just a marketplace. We want to see people working together to make amazing things happen with video. That’s why we offer our collaboration feature to our app users—so that everyone can get in on an inspiring project—as well as the ability for satisfied project creators to boast and brag about the editors they loved working with (see MobFeed below).

Non-Traditional Bidding System: While we call it a “bid,” it’s perhaps best to think about our bidding system the same way you would as when buying a house—it’s more of an offer. Like buying a home, we don’t allow our editors to see the bid prices for a particular project. We hope that this will discourage editors from undercutting one another, so that they can feel comfortable charging what their time is worth and still get great jobs. We do, however, allow our editors to see how many bids a project receives, so that they can make a more educated decision on which projects to bid on.

The MobFeed: We built the MobFeed to help foster community interaction. It allows our app users to see what other types of projects get made with VidMob, while at the same time featuring the creative, hard work of our editors. In the MobFeed, app users can favorite editors based on projects they really enjoyed, in order to work with them in the future.

Algorithms for Editors: We use algorithms to bolster our editors, not to replace them. Our algorithms work to optimize the job search and reward our most hard-working editors. So, for those who don’t have enough active jobs? We optimize those editors to appear first in a project creators’ selection of bids. For those who consistently get good ratings, meet deadlines, and reply to app users in a timely manner? They too will get more face-time with project creators.

Building Your Editor Brand: At the expense of sounding like a broken record, we want our editors to succeed! So much so that we’ve specifically built our platform to encourage editors to build their brand with VidMob: tell friends and family on social media, work with your project creators to promote yourself on the MobFeed, and expand your portfolio and skills by working on new and exciting genres of products available only through VidMob.

And we do all this because, at the core, VidMob is a community. A community that works together to strike the balance between giving users a fast, more affordable way to get great video, while at the same time allowing freelance editors to make more money on their own terms. So while we may seem like just another video editing marketplace, we hope you’ll see we’re much, much more.  

Topics: jobs, storytelling, creative, video, algorithms, community, mobfeed, editing, editors