We recently completed a test run to evaluate our editing process. I worked as the editor, and we built a recruiting video for a high school water polo player to send to prospective coaches. Recruiting videos like these are very common across all high school sports, and if you search YouTube, you’ll find videos of mixed quality for every sport. In talking to the client, our goal was to make a high-quality video that would show off not only athletic prowess but also a bit personality.
After our initial meeting, I received 15 clips of the athlete playing in games. The client also gave us specific time codes for plays they wanted highlighted. I went through all of the clips, pulled out the specific plays mentioned, and arranged them in order. I sent this iteration back to the client to wait for their feedback.
For the second iteration, I received 15 more clips to add. I broke down the clips into the individual plays, and added them to the appropriate sections. I also began to add some graphics, tweak the audio, and add a soundtrack underneath. Realizing there was something missing, I contacted the client and asked them to film an introduction that we could put at the very beginning of the piece.
The client sent me the new intro, which I added to the video, along with further refining and tweaking. The client had a specific song they wanted to use, but the song was about half the length of the total runtime for the third iteration. I went through and picked specific plays that I thought should be cut for time.
For the fourth iteration, the client agreed with my suggestions, and I removed the selected plays, tweaked the graphics according to some new notes from the client, and added the last bit of polish to the audio and graphics.
The client was thrilled with the results and immediately began sending the videos to college coaches. From my perspective, the experience was very straightforward and easy, taking me about 12 hours to complete. We are constantly tweaking the process to make it as easy as possible for both clients and editors, but this is how we envision the average VidMob editing job.