Tips for Video Optimization

Posted by Katie Fagan on Jan 2, 2017 2:55:00 PM

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Optimization is tricky, fickle thing—especially when it comes to video. Thankfully, we have a few tips to help make optimization an easier beast to tame.

Know Your Platforms

Video-focused platforms like Facebook, Snapchat, YouTube, and Instagram all have one big thing in common: video. But that doesn’t mean you should treat them the same. In fact, doing so could work against you.

Each platform has individual and subtle nuances that attract their unique audiences and keep them engaged. Users seeking video on Snapchat aren’t looking for the same thing as users seeking video on YouTube.

So when it comes to creating video content that will resonate with these different audiences, it’s important to keep these nuances front of mind. Be sure to know the platform, its audience and expectations, and take good care to create content that’s a match.

Hire a VidMob Expert

But how are you supposed to customize content for each channel without spending an unthinkable amount of time and money? Hire a VidMob expert. VidMob has 5,000 trained and vetted video creators—many of whom are versed in Snapchat, Facebook, Instagram, Pinterest, Spotify, and other important video platforms’ specs and best practices.

Working with a VidMob creative expert will guarantee that the content you create will look and feel like it belongs on the platform where it lives—without you ever having to re-shoot or create bespoke creative for each channel.

A/B Test

To really refine your creation efforts, it’s important to have specific objectives in mind for the video you’ll run on these different channels. If you’re running a video ad on Facebook with the objective to generate more leads, ask a VidMob creative expert to whip up two separate outputs so you can test, for example, which CTA works best. Or, if your objective is brand awareness, try tracking which opening frame draws more views.

These findings will help you better understand how your audience reacts and responds to your content on these different channels—which will allow you to develop key learnings on to how best display your brand on each platform. For example, your Snapchat audience might really like bright visuals and bold CTAs…but that approach could really turn off your more subdued Facebook audience.

Isolating these test item will help you narrow down exactly what is and isn’t working for your audience. And we’ve made it super easy to work with a VidMob expert to generate those outputs for optimal and effective A/B testing.

Want more tips on how to A/B test using VidMob? Check out our Help Center How-To here.

Topics: creative, video, business, brand, promoting, content, analytics