This summer, while the team was adventuring in Cannes, we received the exciting news that VidMob was awarded the Instagram Stories Partner Innovation Award for our work with Michael Kors.
We helped connect Michael Kors to a curated pool of Instagram video experts to produce a suite of video assets in just a few days.
Here’s how Michael Kors used VidMob to make it all happen:
To herald the debut of their new line of smartwatches, Michael Kors set out to create a breakthrough campaign on Instagram Stories. An insights-driven brand, Michael Kors wanted to find out which video creative would resonate most with their fans. They brought on VidMob to develop and optimize a handful of vertical videos that delivered off-the-charts results and actionable learnings…all in a matter of 3 days.
The Goods: 22 video assets produced in 3 days.
AFTER: THE WINNING LINEUP
1) The 2-second Cut:
2) The 8-second Cut:
3) The 15-second Cut:
– 10x lift in Brand Favorability
– 4x lift in Brand Recall
Source: Facebook Brand Lift Study
Lastly, many thanks to Michael Kors for choosing to work with us. And many thanks, as well, to VidMob editors Dana Meaux and Vladimir Khodakovsky, who both helped bring this project to life! We are so honored to be an Instagram Marketing Partner, allowing brands like Michael Kors to find creative minds like Dana and Vladimir.