Want To Get More From Your Facebook Livestreams?

Posted by Katie Fagan on Apr 19, 2016 10:42:00 AM


It was all the buzz at f8, TIME named it amongst the 5 biggest Facebook announcements, and brands are already capitalizing on its exciting potential. So what is it?

It’s Facebook’s new live-streaming service, Facebook Live. And we’re pretty excited about what this means for video.

Accessing Facebook Live

You can locate Facebook Live directly through the Facebook platform. And you can stream from any device, be it from your mobile phone or from a drone—like Mark Zuckerberg did.

And because the content recorded while streaming lives on your Facebook Profile or Page (unlike Snapchat where it disappears), it opens up a lot of exciting opportunities for content creators and content marketers.

How to Use It

The best part? It’s really easy to get started. Watch our walkthrough here:




  • Open your Facebook app.
  • Click into your Status Update.
  • Tap the streaming icon to open Facebook Live. It’s second from the left, represented by the profile icon adorned with sonar beams.
  • Enter a title or description to let potential viewers know what your stream is about.
  • Select your front-facing (that’s selfie-mode) or your rear-facing camera and…Go Live!

Video Is the Way We’re Communicating

YouTube is one of the largest search engines in the world, second only to Google.

Video-focused platforms, like Snapchat, Vine, and Periscope, are now rubbing elbows with the big names in social, like Twitter, Facebook, and Instagram.

To compete, those big names turned to video. By incentivizing users with video-optimizing algorithms, video is and will continue to be king.

And this roll out of Facebook Live is just further proof that video is the medium of choice for social communication.

What Others Are Doing with It?

If you’re not sure where to begin with Facebook Live, look first to what others are up to.

An obvious place to start is the mega-video names like BuzzFeed and HuffPost—who, respectively, are exploding watermelons and have an entire Page dedicated solely to Facebook Live streams.

But we’ve also stumbled upon some other pretty exciting and innovate brands taking the plunge into Facebook Live and doing it quite well:

Refinery29: We love how Refinery29 is using it to promote their YouTube channel and different video mini-series, by doubling the hosts of these series as their Facebook Live hosts.

TYT: The Young Turks are a natural fit for Facebook Live, given the political nature of their content and the ability to now capture the events and stories they report on in real time.

Polygon: Another natural fit, Polygon uses it to live-demo new video games, apps, and host Q&As.

But Here’s What They’re Missing

Unlike Snapchat, where the video soon disappears, Facebook Live auto-saves your live streams directly to your Profile or Page.

While that might not seem like the most earth-shattering bit to point out, we’d like to remind you of one extremely important thing here:

live stream is a gold mine of raw video content! 

And it’s desperately waiting for a VidMob editor to turn it into something even better.


1) Stream Recaps: Creating a stream recap allows the user who actually did miss out to get the snack-bite highlight reel of what happened live. Recaps are also great evergreen content that you can use for brand stories, tutorials, or whatever best suits the content you’re capturing.

2) Stream Teaser: If something funny, exciting, dramatic, or spur-of-the-moment happened during your stream, use those “best-of” clips to create a teaser reel. These can help entice viewers to not only watch and catch-up on your recorded stream but to also tune in for the next one.

3) Candid B-Roll: And, at the very least, you can always use this content to start (or add to!) your stockpile of b-roll. B-roll is super important for creating textured, contextual videos, no matter what the style. Because your live stream content is raw material, it repurposes really well as b-roll.

How to Access Your Facebook Live Content

Locating your Facebook Live stream is as easy as locating the media you have stored on your Facebook account. Here’s how to find it:

1) Scroll to your Facebook media folder.

2) Click into the folder. If you haven’t synched your Facebook account yet, you’ll be prompted to here.

3) Scroll down to your Videos folder and select which streams you’d like included for your VidMob project. For a full walkthrough of the above steps, start watching the video below at minute 1:12.

Now that you’re familiar with Facebook Live and all the ways you can repurpose that video into effective marketing content, why not give it a go? Tag us in your next live stream and we’ll be sure to tune in!

Topics: explainer